Innovators By Design Readings

  • Bahcall, Safi. Loonshots: How to nurture the crazy ideas that win wars, cure diseases, and transform industries.  St Martin’s Press, 2019.
  • Degraff, Jeff, and Degraff, Staney. The innovation code: The creative power of constructive conflict. Barrett-Koehler Publishing, 2017.
  • Grant, Adam. Originals: How non-conformists move the world. Penguin, 2017.
  • Jensen, Benjamin. Forging the sword: doctrinal change in the US army. Stanford University Press, 2016.
  • Kubicek, Jeremie, and Steve Cockram. 5 Voices: How to communicate effectively with everyone you lead. John Wiley & Sons, 2016.
  • MacKenzie, Gordon. Orbiting the giant hairball: A corporate fool's guide to surviving with grace. Viking Adult, 1998.
  • Osterwalder, Alexander, and Yves Pigneur. Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons, 2010.
  • Weiner, Eric. The geography of genius: a search for the world's most creative places from ancient Athens to Silicon Valley. Simon and Schuster, 2016.
  • Amabile, Teresa A., and Mukti Khaire. Creativity and the role of the leader. Cambridge, MA: Harvard Business School Publishing, 2008.
  • Beckman, Sara L., and Michael Barry. "Innovation as a learning process: Embedding design thinking." California management review 50, no. 1 (2007): 25-56.
  • Bishop, Benjamin W. Jimmy Doolittle: The Commander behind the Legend. AIR UNIV MAXWELL AFB AL SCHOOL OF ADVANCED AIR AND SPACE STUDIES, 2015.
  • Blank, Steve. "Why the lean start-up changes everything." Harvard business review 91, no. 5 (2013): 63-72.
  • Bogaert, Nick. 4 golden rules of ideation. Retrieved from:
  • Brown, Tim. "Design thinking." Harvard business review 86, no. 6 (2008): 84.
  • Cantwell, Houston R. Col John Boyds Innovative DNA. Air Force Research Institute Maxwell AFB United States, 2015.
  • DeGraff, Jeff. “Mastering the five levels of creativity,” PDF.
  • DeGraff, Jeff. “The seven deadly sins of innovation leader,” PDF.
  • Eisenhardt, Kathleen M., and Donald N. Sull. "Strategy as simple rules." Harvard business review 79, no. 1 (2001): 106-119.
  • Elsbach, Kimberly D. "How to pitch a brilliant idea." Harvard business review 81, no. 9 (2003): 117-123.
  • Farris, Karl. "A comparison of two military innovators: Brigadier General William" Billy" Mitchell and Vice Admiral Hyman G. Rickover." (1967).
  • Govindarajan, Vijay, and Chris Trimble. "Building breakthrough businesses within established organizations." Harvard business review 83, no. 5 (2005): 58-68.
  • Grissom, Adam R., Caitlin Lee, and Karl P. Mueller. Innovation in the United States Air Force: Evidence from Six Cases. No. RR-1207-AF. RAND Corporation-Project Air Force Santa Monica United States, 2016.
  • Hamel, Gary. "Moon shots for management." Harvard business review 87, no. 2 (2009): 91-98.
  • Kanter, Rosabeth Moss. "Innovation: the classic traps." Harvard business review 84, no. 11 (2006): 72-83.
  • Liedtka, Jeanne. "Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction." Journal of Product Innovation Management 32, no. 6 (2015): 925-938.
  • Liedtka, Jeanne. "Why design thinking works." Harvard Business Review 96, no. 5 (2018): 72-79.
  • McMullen, Jeffery S., and Alexander S. Kier. "You don’t have to be an entrepreneur to be entrepreneurial: The unique role of imaginativeness in new venture ideation." Business Horizons 60, no. 4 (2017): 455-462.
  • Moogk, Dobrila Rancic. "Minimum viable product and the importance of experimentation in technology startups." Technology Innovation Management Review 2, no. 3 (2012).
  • Neufeld, Jacob. Bernard A. Schriever: challenging the unknown. Office of Air Force History, 2005.
  • Pisano, Gary P. "You need an innovation strategy." Harvard Business Review 93, no. 6 (2015): 44- 54.
  • Rigby, Darrell, Sutherland, Jeff, and Takeuchi, Hirotaka. “The secret history of agile development.” Retrieved from:
  • Satell, Greg. "The 4 types of innovation and the problems they solve." URL: https://hbr. org/2017/06/the-4-types-of-innovation-and-the-problems-they-solve (2017).
  • Skillicorn, Nick. "What is innovation? 15 experts share their innovation definition." Idea to value 18 (2016).
  • Sutherland, Jeff, and Ken Schwaber. "The scrum guide." The definitive guide to scrum: The rules of the game. Scrum. org 268 (2013).
  • Sawhney, Mohanbir, Wolcott, Robert, and Arroniz, Inigo. The 12 different ways for companies to innovate. Retrieved from: companies-to-innovate/.
  • Tracey, Paul, and Neil Stott. "Social innovation: a window on alternative ways of organizing and innovating." Innovation 19, no. 1 (2017): 51-60.