MAXWELL AIR FORCE BASE --
Army & Air Force Exchange Service Deputy Director Mike Immler is making it his mission to ensure the Exchange is doing all it can to serve Airmen at Maxwell Air Force Base.
“The Exchange is dedicated to making Maxwell a community, ensuring Airmen, retirees and their families have a place to shop and dine that they can be proud of,” Immler said.
To better understand how the Exchange can best meet the needs of the community, Immler toured the main Exchange, food court, Military Clothing store and Express during his June 8 visit. He also met with 42nd Air Base Wing Commander Col. Andrea Tullos and 42nd Mission Support Group Commander Col. Donald Lewis to discuss how the Exchange can support Airmen at Maxwell.
The Exchange is dedicated to bringing name brands, such as Coach, Michael Kors, and Vera Bradley to store shelves. A BE FIT concept shop, with the look and feel of sporting goods store, will be added soon and will feature athletic wear and footwear from Nike, Adidas, Under Armour and more. Plans for a firearms counter are in the works as well.
National fast-food brands have come to Maxwell too. Domino’s opened in April at the troop store, making it the first time a name-brand pizza restaurant has been on base.
“We are committed to helping make Maxwell a great place to live and work,” Immler said. “The Exchange remains focused on bringing terrific brands and great value to Airmen.”
In fact, the Maxwell Exchange was recently named the best medium-size Exchange in the world, winning the Director/CEO Cup, based on expert customer service, innovation, business results, community support and command validation for partnerships and engagement.
If Airmen can’t find the products they need in the Maxwell Exchange, they can go to shopmyexchange.com, which has been improved to make shopping and order fulfillment easier, Immler said.
“The Exchange online store is continually being updated to ensure the best brands are just a click away,” Immler said. “Being able to shop the Exchange online for an expanded product assortment is a key part of our efforts to provide a consistent experience on the Internet or on the installation.”
Every time Airmen shop at the Exchange or shopmyexchange.com, they are generating funds to help make life better at Maxwell.
“For every dollar earned, historically 67 cents comes back to the military community through the Air Force Services dividend,” Immler said. “Last year, sales at the Maxwell Exchange generated more than $498,000 on behalf of Services programs. Every time shoppers buy from the Exchange, they are improving their entire military community.”
Immler is the first civilian deputy director of the 120-year-old organization, which employs approximately 35,000 associates worldwide. In addition, 35 active-duty service members are assigned to the Exchange.