Reflections in the Information Environment Published Oct. 5, 2023 By 616 OC 616 OC TOPIC SPONSOR: 616 OC Information Warfare (IW) effects are largely non-kinetic and non-physical. How can we adapt MOEs and MOPs to account for the often non-tangible and non-observable nature of IW effects? A common problem is "proving the negative." If we leverage IW to influence an adversary and it prevents them from committing a given action, how do we know we prevented it? How do we accurately and meaningfully measure Effectiveness and Performance (MOEs and MOPs) in the Information Environment? What measurable factors exist that aren't accounted for in current models? How can we best measure the 'influence' of Information Warfare on an adversary actor?