Squadron Officer School, Air University, Maxwell AFB, AL
/ Published March 05, 2019
19E Think Tank Challenge: How might we promote the AF within local communities to augment recruiting efforts and strategic presence?
Recruiting is every Airman's responsibility. When we wear the uniform in our communities, we are the face of the AF for those around us. In line with that way of thinking, Airmen need to have more resources to promote the AF within their community. Air Force Recruiting Service (AFRS) is developing an app for all personnel to be able to refer all recruiting leads to their local recruiter on the spot. However, is there more we could be doing to educate current Airmen on their opportunities to share their AF story within their current or home community? How many people know their local recruiter? Can we build resources that make building those relationships easier? How many people know about the Recruiter Assistance Program (RAP)? Could there be a base recruiting liaison official? There could be a running list of "AFSC volunteers"- personnel on base willing to speak to potential future airmen about their job when the recruiter is not as familiar with the nuances. Could there be a concerted effort towards intentional volunteer efforts throughout the base to build up the "image" of the base in the local community, perhaps one consistent organization with whom the base personnel partner?
Your idea should be useful in some part of the AETC and practical enough to employ within 3-6 months. Possibilities include, but are not limited to, technology (apps, webpages, etc), a program, or a new approach to traditional processes.
Past Topics and Papers
125 Chennault Circle
Maxwell AFB, AL 36112