HomeAU PressArticle Display
Air University Press Banner

The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page

Cover of the book that reads The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page. by Rear Admiral Tom Jurkowsky, US Navy, Retired. The book has a dark blue background with the image of a lighthouse.
The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page
Despite the many books, conferences, presentations, and papers that have been written about how to communicate, how to work with the media, and how to respond to crises, we continue to see repeated mistakes. However, there is one constant thread that is found in organizations that respond well to emergencies. That thread or that “secret sauce” is leadership. It is leadership that has bought into the importance of providing access to the media; being responsive to the media; establishing relationships with the media; and having integrity. In fact, those four concepts are as relevant and important today in the digital media age as they were decades ago—if not more so. In The Secret Sauce for Organizational Success, Tom Jurkowsky writes about various situations he dealt with during his 31 years in the Navy as a public relations officer, eight years as the vice president for media relations at Lockheed Martin Corp., and eight years as the director of corporate communications at the US Mint. The goal of The Secret Sauce for Organizational Success is for both communication practitioners and their leaders to learn from the author’s experiences and motivate both, in tandem, so that they always do the “right thing.” [Tom Jurkowsky / 2020 / 162 pages / ISBN: 9781585663019 / AU Press Code: B-162]
Photo By: Daniel Armstrong
VIRIN: 200715-F-RM167-001
Admiral Jurkowsky's distinguished military career culminated in service as the Navy's Chief of Information, and he worked on a variety of events, from the Tailhook Scandal to various incidents at the Naval Academy. His book highlights the importance of honesty, clear messaging, and a positive relationship with the press in order to effectively manage strategic communications. The goal of The Secret Sauce for Organizational Success is for both communication practitioners and their leaders to learn from the author’s experiences and motivate both, in tandem, so that they always do the “right thing.” [Tom Jurkowsky / 2020 / 162 pages / ISBN: 9781585663019 / AU Press Code: B-162]

Read This Book Now

 

USAF Comments Policy
If you wish to comment, use the text box below. AF reserves the right to modify this policy at any time.

This is a moderated forum. That means all comments will be reviewed before posting. In addition, we expect that participants will treat each other, as well as our agency and our employees, with respect. We will not post comments that contain abusive or vulgar language, spam, hate speech, personal attacks, violate EEO policy, are offensive to other or similar content. We will not post comments that are spam, are clearly "off topic", promote services or products, infringe copyright protected material, or contain any links that don't contribute to the discussion. Comments that make unsupported accusations will also not be posted. The AF and the AF alone will make a determination as to which comments will be posted. Any references to commercial entities, products, services, or other non-governmental organizations or individuals that remain on the site are provided solely for the information of individuals using this page. These references are not intended to reflect the opinion of the AF, DoD, the United States, or its officers or employees concerning the significance, priority, or importance to be given the referenced entity, product, service, or organization. Such references are not an official or personal endorsement of any product, person, or service, and may not be quoted or reproduced for the purpose of stating or implying AF endorsement or approval of any product, person, or service.

Any comments that report criminal activity including: suicidal behaviour or sexual assault will be reported to appropriate authorities including OSI. This forum is not:

  • This forum is not to be used to report criminal activity. If you have information for law enforcement, please contact OSI or your local police agency.
  • Do not submit unsolicited proposals, or other business ideas or inquiries to this forum. This site is not to be used for contracting or commercial business.
  • This forum may not be used for the submission of any claim, demand, informal or formal complaint, or any other form of legal and/or administrative notice or process, or for the exhaustion of any legal and/or administrative remedy.

AF does not guarantee or warrant that any information posted by individuals on this forum is correct, and disclaims any liability for any loss or damage resulting from reliance on any such information. AF may not be able to verify, does not warrant or guarantee, and assumes no liability for anything posted on this website by any other person. AF does not endorse, support or otherwise promote any private or commercial entity or the information, products or services contained on those websites that may be reached through links on our website.

Members of the media are asked to send questions to the public affairs through their normal channels and to refrain from submitting questions here as comments. Reporter questions will not be posted. We recognize that the Web is a 24/7 medium, and your comments are welcome at any time. However, given the need to manage federal resources, moderating and posting of comments will occur during regular business hours Monday through Friday. Comments submitted after hours or on weekends will be read and posted as early as possible; in most cases, this means the next business day.

For the benefit of robust discussion, we ask that comments remain "on-topic." This means that comments will be posted only as it relates to the topic that is being discussed within the blog post. The views expressed on the site by non-federal commentators do not necessarily reflect the official views of the AF or the Federal Government.

To protect your own privacy and the privacy of others, please do not include personally identifiable information, such as name, Social Security number, DoD ID number, OSI Case number, phone numbers or email addresses in the body of your comment. If you do voluntarily include personally identifiable information in your comment, such as your name, that comment may or may not be posted on the page. If your comment is posted, your name will not be redacted or removed. In no circumstances will comments be posted that contain Social Security numbers, DoD ID numbers, OSI case numbers, addresses, email address or phone numbers. The default for the posting of comments is "anonymous", but if you opt not to, any information, including your login name, may be displayed on our site.

Thank you for taking the time to read this comment policy. We encourage your participation in our discussion and look forward to an active exchange of ideas.