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U.S. Air Force to host Marketing Industry Day May 1

  • Published
  • By Public Affairs
  • Air Education and Training Command

JOINT BASE SAN ANTONIO-RANDOLPH, Texas – The U.S. Air Force will host an Industry Day on May 1, 2025, to share information about the service’s vision for resonating, connecting, and inspiring the next generation of Airmen and Guardians.

This event will provide industry partners with an opportunity to learn about the Air Force’s evolving approach to marketing, brand management, and recruiting. Additionally, it will serve as a platform for the Air Force to gain insights into how the marketing industry is changing, including new approaches, strategies, tactics, and tools, to better understand potential future collaborations with industry.

The Industry Day will focus on:

  • Sharing the U.S. Air Force's vision for recruiting, marketing, and brand management.
  • Outlining the strategic changes to how we will collaborate with industry.
  • Gathering industry input on innovative marketing solutions and competitive practices.
  • Provide a 101 for government contracting.

Key discussion topics:

  • Social Media Management Tools: Discover the latest tools and strategies for managing your social media presence, including social listening to monitor and analyze conversations and sentiments.
  • Data and Analytics Tools: Gain insights into powerful data and analytics tools for brand performance research, marketing modeling, and data aggregation from multiple sources.
  • Content Production: Master the creation of engaging video and animated graphics content, including AI-generated content, to effectively communicate your brand message.
  • Digital Media Buying: Learn strategies for digital media buying with a focus on performance marketing to drive measurable results and maximize ROI across various digital channels.
  • Lead Refinement and Conversion: Explore techniques and tools for refining leads and optimizing conversion rates through targeted marketing campaigns and personalized customer journeys. 

Industry Day Details:

Media Contact:  Air Education and Training Command Public Affairs, 210-652-4400, aetc.pao@us.af.mil

Please note that this event is intended solely for information sharing. No decisions or specific solicitations will be discussed, nor is it associated with current tactics and identified requirements.