HomeAU PressBooks

Air University Press

Air University Press Books

All AU Press publications are online and free to download: https://www.airuniversity.af.edu/AUPress/Print copies of AU Press publications are available at no cost to active duty, total force, retired military, libraries and research centers, and Department of Defense personnel and organizations. To order print publications, fill out the Contact Us form, e-mail us directly at  AirUniversityPress@au.af.edu, or call 334-953-2773 (DSN 493). Please refer to the AU Press code number at the end of the full publication synopsis (e.g., B-155, CPP-2, AU-2). Please note, some publications are only available in electronic format.

  •  The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page

    The Secret Sauce for Organizational Success: Communications and Leadership on the Same Page

    Rear Admiral Tom Jurkowsky, US Navy, Retired
    Despite the many books, conferences, presentations, and papers that have been written about how to communicate, how to work with the media, and how to respond to crises, we continue to see repeated mistakes. However, there is one constant thread that is found in organizations that respond well to emergencies. That thread or that “secret sauce” is leadership. It is leadership that has bought into the importance of providing access to the media; being responsive to the media; establishing relationships with the media; and having integrity. In fact, those four concepts are as relevant and important today in the digital media age as they were decades ago—if not more so. In The Secret Sauce for Organizational Success, Tom Jurkowsky writes about various situations he dealt with during his 31 years in the Navy as a public relations officer, eight years as the vice president for media relations at Lockheed Martin Corp., and eight years as the director of corporate communications at the US Mint. The goal of The Secret Sauce for Organizational Success is for both communication practitioners and their leaders to learn from the author’s experiences and motivate both, in tandem, so that they always do the “right thing.” [Tom Jurkowsky / 2020 / 162 pages / ISBN: 9781585663019 / AU Press Code: B-162]
Page 1 of 1

Advanced Search

Enter Keyword:

Orders and Copyright Notice

Orders:
AU Press publications are available at no cost to active duty, total force, and retired military and to Department of Defense personnel and organizations. Publications can be ordered by e-mail at AirUniversityPress@au.af.edu or by calling 334-953-2773 (DSN 493). Please note some of our publications are only available online.


Copyright Notice:
Authors may retain copyright on this material. For more information contact AU Press at AirUniversityPress@au.af.edu